1. Make your website mobile responsive.
Mobile responsiveness is critical to a website’s effectiveness. American adults spend more than five hours a day on their cell phones, and more than one-third of all online purchases are made from a mobile device. It goes without saying that your company’s mobile website must provide a positive user experience.
If potential customers land on your site but find it difficult to read or navigate on a mobile device, they may leave you in favor of a competitor. In addition, a negative mobile user experience affects your website’s search engine rankings and makes it harder for users to find it through a Google search – which brings us to the next point.
2. Make your website easy to find.
You need a domain name that either matches your company name or describes your business in some way. You may even have multiple domains pointing to your website. This means you need to incorporate technical SEO best practices, keyword research, content marketing, and paid advertising campaigns
Tip
Consider outsourcing your web development, branding, search engine optimization and content marketing to professionals who can advise and guide you in creating your website and landing pages.
3. Place your contact information above the fold.
If your business depends on your customers being able to contact you or call your sales team, you should place this information where it’s easy to find.
“Your contact information should be visible, preferably at the top of the home page, so visitors do not have to search for a phone number or address when they want to contact the company,” said David Brown, CEO of Web.com.
If you are using social media to connect with your customers, place social media links in the header or footer of the website, where they are easy to find.
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